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Introduction

At the Café by Édouard Manet, circa 1879

Beer is one of the oldest alcoholic drinks in the world, the most widely consumed, and the third most popular drink after water and tea. Beer is produced by the brewing and fermentation of starches from cereal grains—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The fermentation of the starch sugars in the wort produces ethanol and carbonation in the beer. Most modern beer is brewed with hops, which add bitterness and other flavours and act as a natural preservative and stabilising agent. Other flavouring agents, such as gruit, herbs, or fruits, may be included or used instead of hops. In commercial brewing, natural carbonation is often replaced with forced carbonation.

Some of the earliest writings refer to the production and distribution of beer: the Code of Hammurabi included laws regulating it, and "The Hymn to Ninkasi", a prayer to the Mesopotamian goddess of beer, a recipe for it.

Beer is distributed in bottles and cans and is also commonly available on draught, particularly in pubs and bars. The brewing industry is a global business, consisting of several dominant multinational companies and many thousands of smaller producers ranging from brewpubs to regional breweries. The strength of modern beer is usually around 4% to 6% alcohol by volume (ABV).

Beer forms part of the culture of many nations and is associated with social traditions such as beer festivals, as well as activities like pub crawling, pub quizzes, and pub games. (Full article...)

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Three Horses Beer (better known locally as THB) is a pale lager that has been brewed by Star Breweries of Madagascar since 1958. It is the highest-selling beer in Madagascar and has been described as emblematic of the country. THB is sold nationwide and, since 2005, has been exported to such markets as France, Reunion Island, Comoros, and Mayotte. The Malagasy beer is produced at two breweries in Madagascar, the first centrally located in Antsirabe and the other in the northern city of Antsiranana. THB Pilsener, the most common variant of THB, has a light taste and is produced from mostly local barley, corn, and hops. Star Breweries also produces THB Fresh (a shandy with less than 1% alcohol), THB Special (6.2% alcohol), and THB Lite (1% alcohol). Recent investments in Star Brewery infrastructure have allowed a 20% increase in production since 2011.

After advertising alcohol in the media was banned under former President of Madagascar Marc Ravalomanana, Star Breweries has increasingly promoted THB through unconventional means. These have included sponsoring the THB Champions League, Madagascar's national football championship, and holding annual beer festivals. In addition, THB is a regular sponsor of local musicians through major annual festivals and tours. Star Breweries has also hired musicians to perform in music videos created to promote the beer. In 2014 the THB label was significantly redesigned, and in 2015, a new slogan, "THB eo foana e!" ("THB always!"), was promoted alongside the beer's longstanding trademark Soa Ny Fiarahantsika ("The Pleasure of Being Together"). Malagasy musical stars and other public figures regularly promote the beer. (Full article...)

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Eberhard Anheuser (27 September 1806–May 1880) was a German-American soap and candle maker, and the father-in-law of Adolphus Busch, the founder of the Anheuser-Busch Company.

Anheuser grew up in Kreuznach, where his parents operated a vineyard that had been in the family since 1627. Two of his brothers and he moved to North America in 1842. He was a major creditor of the Bavarian Brewery Company, a struggling brewery founded in 1853. When the company encountered financial difficulty in 1860, he purchased the minor creditors' interests and took over the company. (Full article...)
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